Crunchyroll: eComm Campaigns

Crunchyroll Store - Shopify Transition: Originally the Crunchyroll Store was fully integrated into the streaming website and wasn’t built around catering to a shoppable eCommerce platform. The team and I worked with a Shopify specialist company, SEED CMS, to transition the store onto the platform giving the capability for abandoned cart emails, store account creation, wish lists, collections pages, and homepage carousels. I lead the Creative side working with a UX/UI designer to apply branding and developers to ensure the approved site mock-ups and site experience were being built to pixel perfection. I also provide art direction for aspects of the site (i.e. the dressable Hime mascot in the footer who has the ability to “change” shirts as new collections launched).

Homepage

Category Landing Page

Product Detail Page - Apparel

MARKETING CAMPAIGNS

Provided art direction and created vector illustrations for the Crunchyroll Store marketing campaigns. Aided the Ecommerce team in planning its broader email and themed weekly campaign strategies. The Crunchyroll Store’s Head of eCommerce and I joined forces to successfully raise profits from an average of $650k per quarter to $1.5 million per quarter — a dramatic 230% increase. Fueling this success was my work on a promotional campaign for a newly launched website overhaul, complete with artwork I helped commissioned.

HOLIDAY 2017

BLACK FRIDAY 2017

HALLOWEEN 2017

MISCELLANEOUS

Created a set of icons used for print-on-demand merchandise designs and marketing.

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