Provided art direction for marketing campaigns for the Crunchyroll Store. Helped team plan marketing strategy for email and weekly themed campaigns. With the combined powers of the Head of eCommerce who joined October 2017 and a dedicated designer (myself), profits went from an average of $650k per quarter to $1.5 million per quarter. Created a campaign for launch of new store website and worked directly with an artist to commission artwork for it. Created vector illustrations on an as-needed basis.
BLACK FRIDAY 2017
Created a set of icons used for print-on-demand merchandise designs and marketing.