Phase 1 - Wireframed an interchangeable module system.
Phase 2 - Skinned wireframes and presented them to stakeholders (actual examples shown).
Phase 3 - Built out individual module PSDs and set up an easily-accessible file system. I also created a style guide to ensure cross-team quality and consistency.
I worked directly with an artist to create custom illustrations for the triggered welcome campaign which hadn’t seen an update in over 3 years.